Quantitative methods in marketing: the multivariate jungle revisited--introduction and overview to Special Edition
Year of publication: |
1994
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Authors: | Hooley, Graham J. ; Hussey, Michael K. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 10.1994, 1-3, p. 3-12
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