R&D Reputation and Corporate Brand Value
Year of publication: |
2009
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Authors: | Gassmann, Oliver ; Rumsch, Wolf-Christian ; Rüetsche, Erich ; Bader, Martin A. |
Published in: |
Research technology management. - Arlington, VA : Industrial Research Inst, ISSN 0895-6308, ZDB-ID 6161406. - Vol. 52.2009, 4, p. 16-19
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