Racial Bias in the Sharing Economy and the Role of Trust and Self-Congruence
We investigated whether people engage in racial discrimination in the sharing economy, and how such discrimination might be explained and mitigated. Using a set of carefully controlled experiments (N = 1,599), including a pre-registered study on a nationally representative sample, we find causal evidence for racial discrimination. When an identical Airbnb apartment is presented with a racial out-group (vs. in-group) host, people report more negative attitudes towards the apartment, lower intentions to rent it, and are 25% less likely to choose the apartment over a standard hotel room in an incentivized choice. Reduced self-congruence with apartments owned by out-group hosts mediates these effects. However, racial discrimination disappears when the apartment is presented with an explicit trust cue, in the form of a visible top-rating by other consumers (5/5 stars). This suggests that a reputation-based trust cue can counteract the tendency to engage in costly discrimination against products and services provided by out-group members
Year of publication: |
2020
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Authors: | Berg Nødtvedt, Katrine |
Other Persons: | Sjåstad, Hallgeir (contributor) ; Skard, Siv (contributor) ; Thorbjørnsen, Helge (contributor) ; Van Bavel, Jay (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Saved in:
freely available
Extent: | 1 Online-Ressource (100 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 02, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3434463 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012848280
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