Radical Marketing: From Harvard to Harley, Lessons from Ten that Broke the Rules and Made It Big (1st edition)
Year of publication: |
2000
|
---|---|
Authors: | Melchinger, John H. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 17.2000, 7, p. 627-637
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Creativity | Innovation |
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