Rapport on Brand Experience Dynamics and Brand Resonance
Year of publication: |
[2021]
|
---|---|
Authors: | Abraham, Mathew ; Joseph, Ajay |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
Extent: | 1 Online-Ressource (21 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Strad Journal, Volume 7, Issue 7, 2020, https://doi.org/10.37896/sr7.7/077 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3862339 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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