Re‐negotiating and re‐affirming in cross‐border marketing processes: a learning‐based conceptual model and research propositions
Year of publication: |
2000
|
---|---|
Authors: | Vaux Halliday, Sue ; Cawley, Richard |
Published in: |
Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 38.2000, 8, p. 584-595
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing | Corporate culture | Trust | National cultures |
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