Reactions to Disappointing Performance in Manufacture-Distributor Relationships: The Role of Escalation and Resource Commitments
Year of publication: |
1997
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Authors: | Cox, Amy E. ; Walker Jr, Orville C. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 14.1997, 8, p. 791-822
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