Reading Advertising: The What and How of Product Meaning
Year of publication: |
1992
|
---|---|
Authors: | Domzal, Teresa J. ; Kernan, Jerome B. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 9.1992, 3, p. 48-64
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Alcoholic drinks industry | Beliefs | Brand identity | Consumer attitudes | Corporate identity | Tobacco industry |
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