Receptivity of young Chinese to American and global brands: psychological underpinnings
Year of publication: |
2014
|
---|---|
Authors: | Lysonski, Steven |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 31.2014, 4, p. 250-262
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Acculturation | Globalization | Global brand | USA brand |
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