Reconceptualizing the meaning and domain of marketing knowledge
Year of publication: |
2003
|
---|---|
Authors: | Hanvanich, Sangphet ; Dröge, Cornelia ; Calantone, Roger |
Published in: |
Journal of Knowledge Management. - MCB UP Ltd, ISSN 1758-7484, ZDB-ID 2009195-3. - Vol. 7.2003, 4, p. 124-135
|
Publisher: |
MCB UP Ltd |
Subject: | Marketing information | Knowledge management | Innovation |
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