Referenzmarketing im Business-to-Business-Geschäft
Year of publication: |
2011
|
---|---|
Authors: | Pick, Doreén |
Published in: |
Customer Management : Vertriebs- und Servicekonzepte der Zukunft. - Berlin : Logos-Verl., ISBN 3-8325-2943-8. - 2011, p. 103-131
|
Subject: | Lieferantenmanagement | Supplier relationship management | Virales Marketing | Viral marketing |
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