Refining value-based differentiation in business relationships: A study of the higher order relationship building blocks that influence behavioural intentions
Year of publication: |
2011
|
---|---|
Authors: | Hutchinson, David ; Wellington, William J. ; Saad, Mohammed ; Cox, Phillip |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 3, p. 465-479
|
Saved in:
Saved in favorites
Similar items by person
-
Hutchinson, David, (2011)
-
The Use of Simulation Games in Marketing Classes: Is Simulation Performance Due to Luck or Skill?
Wellington, William J., (1996)
-
Properties of quality constructs in Canadian business relationships
Hutchinson, David, (2012)
- More ...