Reflections on strategic insights for winning in the complex emerging market of India
Year of publication: |
2011
|
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Authors: | Bhattacharyya, Som Sekhar |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 4.2011, 1, p. 15-43
|
Subject: | Wirtschaftliche Konvergenz | Economic convergence | Beziehungsmarketing | Relationship marketing | Mass Customization | Mass customization | Wettbewerb | Competition | Wettbewerbsstrategie | Competitive strategy | Indien | India |
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