Region of origin and its importance among choice factors in the wine‐buying decision making of consumers
Year of publication: |
2009
|
---|---|
Authors: | McCutcheon, Emily ; Bruwer, Johan ; Li, Elton |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 21.2009, 3, p. 212-234
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Wines | Consumer behaviour | Country of origin | Brands | Decision making | Australia |
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