Regret from Postpurchase Discovery of Lower Market Prices: Do Price Refunds Help?
Year of publication: |
2011
|
---|---|
Authors: | Dutta, Sujay ; Biswas, Abhijit ; Grewal, Dhruv |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 75.2011, 6, p. 124-139
|
Saved in:
Saved in favorites
Similar items by person
-
Low price signal default: an empirical investigation of its consequences
Dutta, Sujay, (2007)
-
Regret from postpurchase discovery of lower market prices : do price refunds help?
Dutta, Sujay, (2011)
-
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay, (2019)
- More ...