Regulating Emotions in Advertising: Examining the Effects of Sadness and Anxiety on Hedonic Product Advertisements
Year of publication: |
2012
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Authors: | Kemp, Elyria ; Chapa, Sindy ; Kopp, Steven W |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 34.2012, 1, p. 135-150
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