Reinforcing Cultural Identity by Appealing to Local Cultural Cues: National Identity Formation and Consumption in High-Context Cultures
Year of publication: |
2013
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Authors: | Kaynak, Erdener ; Kara, Ali |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 13284459. - Vol. 19.2013, 1 (1.1.), p. 86-113
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