Reinventing business models : how firms cope with disruption

When faced with increasing disruption, how do you reinvent your business model? Most firms fail to innovate their business model because they continue to do the same things that have made them successful in the past. Managers listen carefully to customers, invest in existing businesses, and build distinctive capabilities, but tend to overlook disruptions in markets and technologies. In Reinventing Business Models business model innovation is taken as a prerequisite for business success when firms face disruption, yet research also shows that one in three fims pays no attention to its business model. This book examines why this should be so - and what dangers it may pose - by focusing on when business model innovation is needed, and how it can be achieved. It provides guidance for managers on how firms can cope with disruption, and can even become disruptors. And it helps them to choose between improving an existing business model and radically renewing it. The quantitative research and case studies presented in this book provide insights into the paths that firms can take to transform their business models, and which levers are most helpful to them in that process. To assist firms in this, an online tool is provided to support them in their efforts to innovate their business model (www.reinventingbusinessmodels.com), and a panel of top managers offer guidance on the do's and don'ts of business model innovation. -- from dust jacket