Relating multivariate measures of store loyalty and store image
Year of publication: |
1972
|
---|---|
Authors: | Lessig, V. Parker |
Publisher: |
[Lawrence : School of Business, Univ. of Kansas] |
Subject: | Wirtschaftliches Verhalten | Verbraucher | Einzelhandel |
Extent: | 22 Bl. 4° |
---|---|
Series: | Working paper ; Nr 66 |
Type of publication: | Book / Working Paper |
Source: | ECONIS - Online Catalogue of the ZBW |
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