Relation between brand equity and purchase intention in hotel industry
Year of publication: |
2011
|
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Authors: | Bian, Jing ; Liu, Chunhui |
Published in: |
International journal of services and standards. - Olney : Inderscience, ISSN 1740-8849, ZDB-ID 2178797-9. - Vol. 7.2011, 1, p. 18-34
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Subject: | Hotellerie | Hotel industry | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Wahrnehmung | Perception | Markentreue | Brand loyalty | China |
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