Relational Marketing – the Prerequisite to Implement Tourist Companies’ Marketing Strategies
Year of publication: |
2009
|
---|---|
Authors: | Iordache, Maria Carmen ; Parpandel, Denisa |
Published in: |
Theoretical and Applied Economics. - Asociaţia Generalā a Economiştilor din România - AGER. - Vol. 08(537).2009, 08(537), p. 57-66
|
Publisher: |
Asociaţia Generalā a Economiştilor din România - AGER |
Subject: | relational marketing | attracting | keeping | customer value | strategy |
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