Relationship benefits in service industries: a replication in a Southeast Asian context
Year of publication: |
2001
|
---|---|
Authors: | Patterson, Paul G. ; Smith, Tasman |
Published in: |
Journal of Services Marketing. - MCB UP Ltd, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 15.2001, 6, p. 425-443
|
Publisher: |
MCB UP Ltd |
Subject: | Service industries | Customer loyalty | Retention | Relationship marketing | Thailand |
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