Relationship between personal technology use and the donor/volunteer : a parasocial approach
Year of publication: |
January-June 2016
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Authors: | Pressrove, Geah ; Pardun, Carol J. |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 1, p. 137-150
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Subject: | nonprofits | parasocial theory | social media | volunteer | donor | Nonprofit-Organisation | Nonprofit organization | Social Web | Social web | Ehrenamtliche Arbeit | Voluntary work |
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