Relationship marketing and customer loyalty
Year of publication: |
2007
|
---|---|
Authors: | Oly Ndubisi, Nelson |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 25.2007, 1, p. 98-106
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | Customer loyalty | Banks | Malaysia |
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