Relationship marketing in the innovation processes
Year of publication: |
2013
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Authors: | Boier, Rodica |
Published in: |
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : Alma Mater Publ. House, ISSN 2066-561X, ZDB-ID 2739897-3. - Vol. 18.2013, p. 288-293
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Subject: | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Innovation | Westliche Staaten | Western countries | Lieferantenmanagement | Supplier relationship management |
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