"Relationship marketing" or is it "relationships in marketing"? : new opportunities and constraints
Year of publication: |
2009
|
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Authors: | Ballantyne, David |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 5/6, p. 320-321
|
Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Marketing |
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