Relationship marketing strategy : an operant resource perspective
Year of publication: |
2014
|
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Authors: | Madhavaram, Sreedhar ; Granot, Elad ; Badrinarayanan, Vishag |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 4, p. 275-283
|
Subject: | Relationship marketing | Service dominant logic | Operant resources | Beziehungsmarketing | Lieferantenmanagement | Supplier relationship management | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management |
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