Relationship marketing : successful strategies for the age of the customer
Regis McKenna
| Year of publication: |
1991
|
|---|---|
| Authors: | McKenna, Regis |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Marketingmanagement | Marketing management | Verkauf | Selling | Hochtechnologie | High technology |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 242 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-201-56769-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000839136