Relationship quality : a literature review and research agenda
Year of publication: |
2008
|
---|---|
Authors: | Vieira, Armando Luís ; Winklhofer, Heidi ; Ennew, Christine T. |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 7.2008, 4, p. 269-291
|
Subject: | Beziehungsmarketing | Relationship marketing |
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