Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
Year of publication: |
2010
|
---|---|
Authors: | De Cannière, Marie Hélène ; Pelsmacker, Patrick de ; Geuens, Maggie |
Published in: |
Journal of business and psychology. - New York, NY : Springer, ISSN 0889-3268, ZDB-ID 227424-3. - Vol. 25.2010, 1, p. 87-98
|
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Belgien | Belgium |
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