The relationship between social media, willingness to interact and purchase intention of young Vietnamese towards an online movie streaming platform : a case study on FPT Play
Hong Minh Ngoc Tran, Ngoc Phuong Anh Nguyen, Ngoc Minh Anh Le, Thi My Hien Tran, Minh Ngan Nguyen and Truc Vi Nguyen
Year of publication: |
2024
|
---|---|
Authors: | Hong Minh Ngoc Tran ; Nguyen Ngoc Phuong Anh ; Ngoc Minh Anh Le ; Thi My Hien Tran ; Minh Ngan Nguyen ; Truc Vi Nguyen |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 14.2024, 2, p. 143-157
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Subject: | purchase intention | social media | willing to interact | young Vietnamese | Social Web | Social web | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Jugendliche | Youth |
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