Relationship‐value‐based antecedents of customer satisfaction and loyalty in manufacturing
Year of publication: |
2009
|
---|---|
Authors: | Čater, Barbara ; Čater, Tomaž |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 24.2009, 8, p. 585-597
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer satisfaction | Customer loyalty | Business‐to‐business marketing | Buyer‐seller relationships | Value added |
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