Relationships with Institutional Customers as Development Factor of Underwear Industry in Podlaskie Voivodeship
The effectiveness of the activities necessary to stabilize and strengthen the position of companies in the market is determined to a large extent by the ability to build lasting relationships with customers. Currently, the customer is not only a part of the company’s environment, but first of all its resource. The knowledge about customers and their needs allows the company to convert new customers into regular ones. This is reflected in the creation of long-term loyalty-based relationships with target markets. These activities are vital for the development of the underwear industry, which is susceptible to frequent changes in fashion trends, preferences and tastes of buyers. This article aims to present the scope and importance of relations between underwear producers and institutional customers. The aspect of the exchange of information between producers and traders is particularly exposed.
Year of publication: |
2011
|
---|---|
Authors: | Urszula, Widelska ; Michalczuk Gra¿yna |
Published in: |
Ovidius University Annals, Economic Sciences Series. - Facultatea de Ştiinţe Economice, ISSN 1582-9383. - Vol. XI.2011, 2, p. 1331-1336
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | underwear industry | institutional customers | customer capital |
Saved in:
freely available
Saved in favorites
Similar items by subject
-
Agarwal, Sumit, (2008)
-
Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
Hain, Cornelia, (2007)
-
Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing
Reimer, Kerstin, (2011)
- More ...