Relative effectiveness of print and digital advertising : a memory perspective
Year of publication: |
2021
|
---|---|
Authors: | Venkatraman, Vinod ; Dimoka, Angelika ; Vo, Khoi ; Pavlou, Paul A. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 5, p. 827-844
|
Subject: | digital media | functional magnetic resonance imaging | memory recall | memory recognition | print media | Werbewirkung | Advertising effects | Digitale Medien | Digital media | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Printwerbung | Print advertising |
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