Relative measures in service research
Year of publication: |
2015
|
---|---|
Authors: | Aksoy, Lerzan ; Hogreve, Jens ; Lariviere, Bart ; Ordanini, Andrea ; Orsingher, Chiara |
Published in: |
Journal of Services Marketing. - Emerald Group Publishing Limited, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 29.2015, 6/7, p. 448-452
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Loyalty | Customer satisfaction | Share of wallet | Relative metrics |
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