Reliability measures of Nielsen local TV ratings
Year of publication: |
1975
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Authors: | Schillmoeller, Edward A. ; Nielsen, A. C. |
Published in: |
Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section. - Alexandria, Va. : Assoc., ISSN 0066-0736, ZDB-ID 209119-7. - 1975, p. 95-100
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Subject: | Hörerforschung | Statistische Methoden |
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