Repositioning to sink : the pricing and quality decisions for product line considering the sinking market
Year of publication: |
2024
|
---|---|
Authors: | Wang, Yusheng ; Li, Yongjian ; Xu, Shuangshuang |
Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 317.2024, 2 (1.9.), p. 578-591
|
Subject: | OR in marketing | Pricing | Product line introduction | Repositioning strategy | Sinking market | Preis | Price |
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