Reputation on the line: the Starbucks cases
Year of publication: |
2016
|
---|---|
Authors: | Hutt, Roger W. |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 37.2016, 1, p. 19-26
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate strategy | Hysteresis | Corporate communication | Core business | Reputation management | Reputation risk |
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