Research implications of the "beyond advertising" paradigm : a model and roadmap for creating value through all media and non-media touchpoints
Year of publication: |
June 2016
|
---|---|
Authors: | Wind, Yoram ; Findiesen Hays, Catharine |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 2, p. 142-158
|
Subject: | Werbung | Advertising | Trend | Marketingmanagement | Marketing management |
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