Research methods and causal modeling in marketing
Year of publication: |
1983
|
---|---|
Other Persons: | Darden, William R. (contributor) |
Institutions: | Winter Educators' Conference <1983, Sarasota, Fla.> (contributor) ; American Marketing Association (contributor) |
Publisher: |
Chicago, Ill. : American Marketing Assoc. |
Subject: | Marktforschung | Methode |
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