Research Note-A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels
Year of publication: |
2008
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Authors: | Chu, Junhong ; Chintagunta, Pradeep ; Cebollada, Javier |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 2, p. 283-299
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