Research Note—The Benefits of Personalized Pricing in a Channel
Year of publication: |
2006
|
---|---|
Authors: | Liu, Yunchuan ; Zhang, Z. John |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 1, p. 97-105
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | channel management | personalized pricing | CRM | entry deterrence |
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