Research trajectories of Service-Dominant Logic : emergent themes of a unifying paradigm in business and management
Year of publication: |
May 2017
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Authors: | Pohlmann, Attila ; Kaartemo, Valtteri |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 63.2017, p. 53-68
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Subject: | S-D logic | Delphi | Value co-creation | Resources | Innovation | Systems | Institutions | Symbols | Practices | Processes | Service-Dominant Logic | Service-dominant logic | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Bibliometrie | Bibliometrics | Marketingtheorie | Marketing theory | Delphi-Methode | Delphi technique |
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