Resource integration
Michael Kleinaltenkamp; Roderick J. Brodie; Pennie Frow; Tim Hughes; Linda D. Peters ...
Year of publication: |
2012
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Authors: | Kleinaltenkamp, Michael ; Brodie, Roderick J. ; Frow, Pennie ; Hughes, Tim ; Peters, Linda D. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 12.2012, 2, p. 201-205
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