Response to probability markers in advertising of hedonic and utilitarian services in Belgium and Croatia
Year of publication: |
2012
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Authors: | Banks, Ivana Bušljeta ; Pelsmacker, Patrick de |
Published in: |
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]. - Wiesbaden : Springer Gabler, ISBN 3-8349-4290-1. - 2012, p. 3-16
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Subject: | Dienstleistungsmarketing | Services marketing | Werbewirkung | Advertising effects | Belgien | Belgium | Kroatien | Croatia |
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