Retail Choice Architecture : The Effects of Benefit- and Attribute-Based Assortment Organization on Consumer Perceptions and Choice
Year of publication: |
2014
|
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Authors: | Lamberton, Cait Poynor ; Diehl, Kristin |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Einzelhandel | Retail trade |
Extent: | 1 Online-Ressource (19 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 40, 2013 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2013 erstellt |
Classification: | M3 - Marketing and Advertising ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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