Retail loyalty programs in Malaysia : the relationship of equity, value, satisfaction, trust, and loyalty among cardholders
Nor Asiah Omar, Syed Shah Alam, Norzalita Abdul Aziz, Muhamad Azrin Nazri
Year of publication: |
2011
|
---|---|
Authors: | Omar, Nor Asiah ; Alam, Syed Shah ; Aziz, Norzalita Abdul ; Nazri, Muhamad Azrin |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 22089251. - Vol. 12.2011, 2, p. 332-352
|
Saved in:
Saved in favorites
Similar items by person
-
Nor Asiah Omar, (2011)
-
Omar, Nor Asiah, (2011)
-
Nor Asiah Omar, (2013)
- More ...