Retailer-Driven Product Bundling in a Distribution Channel
Year of publication: |
2012
|
---|---|
Authors: | Bhargava, Hemant K. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 31.2012, 6, p. 1014-1021
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | product bundling | channel conflicts | composite goods | double marginalization |
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