Retailers' new product acceptance decisions: incorporating the buyer‐supplier relationship perspective
Year of publication: |
2012
|
---|---|
Authors: | Lin, Jiun‐Sheng Chris ; Chang, Yun‐Chi |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 27.2012, 2, p. 89-99
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | New products | Retailer acceptance | Buyer‐supplier relationship | Channel motivation | Product advantage | Market competitiveness | Retailers | Buyers | Suppliers |
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