Retailing applications of geodemographics
Year of publication: |
1995
|
---|---|
Authors: | O′Malley, Lisa ; Patterson, Maurice ; Evans, Martin |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 13.1995, 2, p. 29-35
|
Publisher: |
MCB UP Ltd |
Subject: | Database marketing | Geodemographics | Retailing |
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